CHARMING CHARLIE
Charming Charlie was a women’s contemporary fashion and accessories retailer. It focused on jewelry, handbags, apparel, beauty, and gifts. The brand became notable for its “shop by color” merchandising model: in-store layouts and product assortments arranged by color rather than strictly by category.
product photography and Design
I provided Charming Charlie with product photography and designed their color wheel, which was used for online promotional campaigns and print collateral.
Valentine’s campaign
Charming Charlie wanted to engage their customers on Valentine’s Day. I created a video using their products to delight customers.
product photography, layout and interactive design
Product photography and interactive design
Logo and on location wayfinder design
Mannequins covered with charming charlie jewelry
Charming Charlie wanted to make a statement during SXSW in Austin, Texas. I created mannequins adorned with Charming Charlie jewelry, providing a backdrop for Instagram photos.
