chapter ASSOCIATion sites

background & strategy

Meeting Professionals International (MPI) is a global association of meeting and event professionals with 67 chapters worldwide, each managing its own website through volunteer members. MPI's leadership sought to migrate all 67 chapter sites into a unified global association site — designed to attract, serve, and monetize a broader market of meeting professionals, amateurs, and affiliates.

My role

I spearheaded the design and research initiatives, collaborating with web developers, chapter leaders, senior leadership, and marketing members.

PROCESS

Discovery research included a competitive and comparative analysis of associations and their chapter sites, interviewing stakeholders and chapter leaders to understand their needs, and conducting surveys and interviews with association members. This research informed the main navigation, workflow, and information architecture. Design patterns for navigation, calendars, form inputs, and media sharing were also analyzed and documented.

EXPERIENCE STRATEGY & VISION

I developed the information architecture and interactive prototypes to convey the vision, design principles, and content strategy. Throughout the project I presented to executives, senior stakeholders, and chapter leaders to ensure alignment and facilitate decision-making.

what was designed

A consistent information architecture for all chapter sites, balancing member needs with business goals. Each chapter received a dedicated hero image space to reflect the culture of its region or city. A universal calendar unified local chapter events with MPI's global events, live webinars, and educational content — connecting the global association with each chapter community. Sales asset spaces were included for both chapter and MPI global use.

MPI CHAPTER SITES

outcome

The final chapter sites achieved a balance between global association consistency and individual chapter identity. A prominently displayed hero image highlighted regional culture, upcoming chapter events, and member spotlights. A clear membership breakdown — planner, student, and supplier — helped prospective members quickly understand the chapter's composition and value.