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    <loc>http://hol-smi.com/userexperience</loc>
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    <lastmod>2026-05-20</lastmod>
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      <image:title>Work - AT&amp;T Day Pass</image:title>
      <image:caption>Cellular Tablet Connectivity Role: UX Principal, Innovation Team Scope: Concept origination · Research strategy · Storyboard development · Competitive analysis · Internal partnership development. Read</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/038ff986-d6f4-4690-8c28-906a95756421/QCSmith.jpg</image:loc>
      <image:title>Work - Quick Connect</image:title>
      <image:caption>QR-Based Interest Matching Role: Design Lead Scope: 1-week design sprint · Brainstorming · Research · Prototyping · Patent application filed with the USPTO, 2023 Read</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/23ca6628-a074-4869-a508-8c137736be43/PrintDesignInspired.jpg</image:loc>
      <image:title>Work - E-Commerce Marketplace</image:title>
      <image:caption>Inspiration-Driven Shopping Experience Role: Design Lead, On-Site Agency Scope: Research strategy · Concept development · Marketplace design · Customer testing Read</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/dc6805f7-d333-44b3-878e-95ca9763b797/ATT_BRAND_20240416_RETAIL_TEAM_COACHING_1105.jpg</image:loc>
      <image:title>Work - Retail Discovery</image:title>
      <image:caption>Omnichannel Shop &amp; Purchase Experience Role: Design Lead Scope: 12-week discovery · Stakeholder interviews · Retail observation · Customer survey · Artifact development · Leadership presentation  Read</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/78320338-0d14-44da-9bf7-54d31fb8f4e2/fibercable.png</image:loc>
      <image:title>Work - Internet Backup</image:title>
      <image:caption>Fiber Customer Connectivity During Outages Role: Design Lead Scope: 8-week discovery · Research strategy · Prototype testing · Leadership presentation · Product recommendations Read</image:caption>
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  </url>
  <url>
    <loc>http://hol-smi.com/about</loc>
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    <lastmod>2026-05-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/27a8c75b-6bc9-448f-97d7-9ec505cf45b0/HollyPSmith_001.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://hol-smi.com/fedexvision</loc>
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    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/1621957973312-R7DK7JS1GUE845XBHMK5/Research.jpg</image:loc>
      <image:title>FedExVision</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/1621958760486-G6J69MN24KIL6KIQ9PDJ/VisionHome2.jpg</image:loc>
      <image:title>FedExVision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/07d78893-c915-4ecb-b134-1a3d8819f00f/FedExMarketplace.png</image:loc>
      <image:title>FedExVision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://hol-smi.com/mpi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/77476400-aa9e-4d88-9ff4-46fb7bb376a4/Screenshot+2025-01-06+at+6.55.29+PM.png</image:loc>
      <image:title>MPI-Chapter Association Sites</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/d45275be-aacc-4b28-a3f9-23c6b44c4826/Architecture2.jpg</image:loc>
      <image:title>MPI-Chapter Association Sites</image:title>
      <image:caption>Image documenting site-to-site inconsistencies</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/777cd66e-bf6d-455a-b86d-43a829fd08d1/Wireframe.png</image:loc>
      <image:title>MPI-Chapter Association Sites</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/0612f433-4c5c-43d6-a34a-cfacb988f01f/ChapterWebsite.jpg</image:loc>
      <image:title>MPI-Chapter Association Sites - Make it stand out</image:title>
      <image:caption>Final chapter architecture</image:caption>
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  </url>
  <url>
    <loc>http://hol-smi.com/att_internet-backup</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/382d4f32-be0d-4756-9c70-9d807f37ea31/Gateway.jpg</image:loc>
      <image:title>ATT_Internet Backup</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/02ee2463-caf0-4674-80a4-93a2a525698b/Group+36345999.png</image:loc>
      <image:title>ATT_Internet Backup - Make it stand out</image:title>
      <image:caption>Example of wireframe testing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/a12b4c59-5a90-4bd6-9f29-64d0646b664f/Quotes.png</image:loc>
      <image:title>ATT_Internet Backup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/a4242d5a-0893-4f56-9eaf-395753ba7cfa/DesignInsightsfroBackup.png</image:loc>
      <image:title>ATT_Internet Backup - Make it stand out</image:title>
      <image:caption>Design insights</image:caption>
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    <image:image>
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      <image:title>ATT_Internet Backup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>http://hol-smi.com/att_quick-connect</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/726d3e0a-de16-4056-8995-efca4087a1aa/Screenshot+2025-01-21+at+7.04.04+PM.png</image:loc>
      <image:title>ATT_Quick Connect</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/ed6d6559-ec9d-4d7c-abc3-34cfee559553/Screenshot+2025-01-25+at+11.49.49+AM.png</image:loc>
      <image:title>ATT_Quick Connect</image:title>
      <image:caption>Survey results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/ae297620-7ad8-41cb-b3c1-6e4fdb3b486a/DesignAThon.png</image:loc>
      <image:title>ATT_Quick Connect - Make it stand out</image:title>
      <image:caption>Design-A-Thon presentation</image:caption>
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  </url>
  <url>
    <loc>http://hol-smi.com/att_retail-discovery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/257b0e69-9432-4446-8c5d-cd8ffcd4d54b/Group+36343271.png</image:loc>
      <image:title>ATT_Retail Discovery</image:title>
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    <image:image>
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      <image:title>ATT_Retail Discovery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/f6bd9d98-45cc-41c0-af31-495b512ef634/Store+reptools.png</image:loc>
      <image:title>ATT_Retail Discovery - Make it stand out</image:title>
      <image:caption>Ecosystem of the store representative tools</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/d9d0efe7-d6c8-44ff-964d-f54706e4d2ba/Engagement+Building+Blocks.png</image:loc>
      <image:title>ATT_Retail Discovery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/562ba006e4b02f107e1465a6/c35af743-d1f2-40ed-92cb-45182abb03c9/Key+Moments+flow.png</image:loc>
      <image:title>ATT_Retail Discovery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://hol-smi.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-05-20</lastmod>
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      <image:title>Home</image:title>
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