‘QUICK CONNECT’

“Have you ever regretted missing a chance to talk and connect with someone?”

 
 

BACKGROUND

A 1-week design sprint challenge, meant to exercise the team’s design thinking process, led to an patent application for the invention that was filed with the United States Patent and Trademark Office for AT&T in 2023.

The challenge was to create an innovative product that incorporates a QR code (or Quick Response codes). The code contains information, usually a site address, and once you scan it, the code connects you with a resource on the web.

Two teams from Design Technology were asked to participate, and provided one week to run the project from discovery to idea presentation.

 
 

Approach

I was the design lead in our multidisciplinary team of two designers, a copywriter, researcher and project manager. During the challenge, we did the following activities:

  • Brainstorm session

  • Research

  • Deep dive into QR code; patterns and variations

  • Storyboard, prototype and result presentaiton

 

Where we landed

Our collaborative brainstorm uncovered an opportunity for the ‘missed connection’ between people who may didn’t have time to uncover shared interests. ‘Quick Connect’ would fill the time constrained gap between people by providing fast, easy access to self-curated information, making shared interests known for when time is more available.

 

Survey results

how it works

Unlike the conventional QR code which is 1-directional and leads to a digital location that displays information scanned, ‘Quick Connect (QC)’ is a 2-directional information exchange that allows people to connect quickly to discover shared interests. QC makes it easy to start conversations and find common interests quickly no matter where you are.

Users connect in real life by scanning each others QC code on their mobile device which instantly reveals their shared interests from curated media and social resources like Netflix, Spotify and Instagram, via APIs. AI is used to quickly connect the likely shared interests, and serves it back to each individual. Profiles can be customized for specific use cases like business, dating, and friendship. Content is dynamically updated when information is updated.

 

Design-A-Thon presentation

features

Compatibility matching and analytics

  • Common interests: music, sports, hobbies, special interests

  • Career/job: Enneagram, job aptitude, career interests, professional history

  • Love: Love language, dating interests, dating profile

  • Travel: Upcoming plans, past reviews, recommendations

  • Medical information:

Flexible

  • Hide/show certain categories

  • Time box QR code

  • Global tracking privacy setting allows users to turn on/off location setting

  • 2-step communication privacy feature/analytics

Safe and Secure

  • Closed, secure network

  • Two-factor authentication