CASE STUDIES
AT&T Day Pass
Cellular Tablet Connectivity Role: UX Principal, Innovation Team Scope: Concept origination · Research strategy · Storyboard development · Competitive analysis · Internal partnership development.
Quick Connect
QR-Based Interest Matching Role: Design Lead Scope: 1-week design sprint · Brainstorming · Research · Prototyping · Patent application filed with the USPTO, 2023
E-Commerce Marketplace
Inspiration-Driven Shopping Experience Role: Design Lead, On-Site Agency Scope: Research strategy · Concept development · Marketplace design · Customer testing
Retail Discovery
Omnichannel Shop & Purchase Experience Role: Design Lead Scope: 12-week discovery · Stakeholder interviews · Retail observation · Customer survey · Artifact development · Leadership presentation
Internet Backup
Fiber Customer Connectivity During Outages Role: Design Lead Scope: 8-week discovery · Research strategy · Prototype testing · Leadership presentation · Product recommendations