e-comm marketplace

“Before deciding what to design and print, where do you go for inspiration?”

FedEx Office customers were asked this question and 52% said that Pinterest was both merchants’ and consumers’ preferred inspiration source that provided them with ideas and inspiration.

background & Research

FedEx Office is known for offering printing services for flyers, postcards, menus, banners, posters, and floor signage for both consumers and small business. Leadership wanted to create a new ecommerce marketplace site, partnering with Canva, that would allow customers to easily design and print customizable, promotional products.

Research kicked off an initiative to define what ‘inspiration’ might look like if FedEx Office was the ‘go-to’ 
inspiration for small and medium business.

My role

As the lead designer for the new FedEx Office marketplace website, my mission was to envision what 'inspiration' could look like for both new and existing customers.

Three opportunities were designed to test with customers.

The first opportunity involved creating an inspirational home page experience by presenting content in a Pinterest-like format. By adopting this familiar look and feel, I aimed to gauge the acceptance of this design from existing customers and gather feedback from potential new small/medium business and personal print customers.

The goal of the home page was to create a space where customers could browse, get inspired, and learn how to enhance their small/medium business and personal projects. By incorporating videos, blog articles, and product ideas that were valuable to the customer, we aimed to foster a desire for them to return to the site and engage frequently.

LAYOUT

•       Designed to cater to customers who know exactly what they want and are looking to purchase customizable products, while also engaging those who are browsing to inspire them to make a purchase.

•      Growth to showcase local graphic designers

•    Wide range of filter options: highlight seasonal selections, specific industries, themes, blogs, and discounts.

BRAG & INSPIRE

I developed a framework that thrives on creating customer-generated content. I crafted a content block to be integrated into relevant pages, enabling customers to upload and share their designs created with FedEx Office print products. This initiative aimed to lay the groundwork for a community that design services could engage with and benefit from.

FedEx Office Marketplace

FedEx Office Marketplace

As the design lead, I collaborated with a talented team of designers and researchers to bring the current experience to life. Our final design features a customized mega menu with research-backed categories and inspirational photos, enabling customers to explore ideas directly within the menu before navigating to a new landing page.